“eBay drops new tool for female sneakerheads.”
May 21 — 2021
Female sneakerheads faced a big problem. Literally. Most sought after sneakers only come in sizes targeted to men.
RESIZE
EBAY
But that doesn't mean they're not there.
In fact, women's and men’s shoes have a big overlap: it's as simple as adding or subtracting 1.5 from the size chart.
So that's exactly what we did.
We created a simple size toggle that suddenly made all men’s sneakers searchable for women sneakerheads, converting men's sizes into the equivalent women's sizes.
Launched on international women's day, the ReSize button instantly made over 100,000 men's sneakers available to female sneakerheads.
And made eBay the go-to site for women looking for true grails.
