“Oat milk company puts people before revenue.”
June 18 — 2022
Turns out you can put a price on the green revolution. And a lot of people are not willing to pay it.
Oatflation
Oatly
So, we decided to do something about it. Starting in 2023, Oatly will tie their oat milk prices to that of regular milk.
A price Oatly decided they're willing to pay to make sure everyone can have access to a better environmental alternative.
Which is great for consumers.
But it's also a very tangible way for Oatly to highlight just how devoted they are to bringing the plant based revolution to everyone.